Revolution Beauty, British-based cosmetics and skincare brand, has appointed Sara Staniford as the president of Revolution Beauty USA.
 
Staniford previously held the role of group retail director at Revolution Beauty London where she launched five new categories within the Revolution Beauty product portfolio and will be expanding on these initiatives with her new role at the company.

Experience

With over 17 years of experience within the beauty industry, Staniford has previously held roles for global brands including L’Oreal, NYX Cosmetics and Bobbi Brown. From securing a multitude of new global retail partners to doubling turnover and profitability, Staniford’s broadscale experience within the cosmetics industry will equip the company for continued success. Within her new role as president of Revolution USA, Staniford will be leading the U.S. business and ensuring successful growth with their current retail partners.
 
“It’s a tremendous honor to be entrusted with the role of President of Revolution Beauty USA,” says Staniford. “Having been a part of the team since 2020, it’s been incredible to see the amount of growth the brand has achieved during my tenure. Across product innovation, continued retailer roll-outs and beyond, I am incredibly confident in the trajectory of Revolution Beauty’s growth within the USA under my leadership.”

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Revolution Beauty Group’s founder and chief executive officer, Adam Minto, stepped down in November 2022 amid an accounting probe.